About Kafal Care
Kafal Care is Nepal's leading provider of in-home healthcare services. Using AI-powered technology, we focus on preventive care, offering in-home blood tests, IV treatments, and caregiving services across major cities in Nepal. Our mission is to revolutionize healthcare by making it accessible, convenient, and personalized.
Position Overview
We are seeking a creative and enthusiastic Social Media Marketing Intern to join our dynamic marketing team. This role is perfect for a student or recent graduate looking to gain hands-on experience in social media strategy, content creation, and online community engagement. The ideal candidate is passionate about storytelling, trends, and building brand presence on social media platforms.
Key Responsibilities
1. Content Creation and Strategy
- Assist in developing and executing content strategies for platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube.
- Create and schedule engaging posts, stories, and reels using graphics, photos, and videos.
- Write compelling captions that align with Kafal Care’s tone and brand voice.
2. Trend Research and Adaptation
- Monitor social media trends, hashtags, and challenges to develop content ideas that resonate with the audience.
- Research competitor activities to identify opportunities and refine Kafal Care’s strategies.
3. Community Engagement
- Respond to comments, messages, and mentions promptly to foster a strong online community.
- Build relationships with followers and influencers by engaging authentically.
4. Analytics and Reporting
- Track social media metrics like engagement rates, follower growth, and content performance.
- Prepare weekly reports with insights and recommendations to improve campaign effectiveness.
5. Collaboration and Coordination
- Collaborate with the design team to create visually appealing graphics and videos.
- Coordinate with other departments to promote events, campaigns, and new services.
6. Campaign Support
- Support the execution of paid and organic social media campaigns.
- Brainstorm ideas for social media contests, giveaways, and promotional activities.
7. Administrative Support
- Organize content calendars and maintain a repository of brand assets.
- Ensure all posts comply with Kafal Care’s brand guidelines and ethical standards.
Requirements
Education and Background
- Currently pursuing or recently completed a Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Previous internship experience in social media marketing is a plus but not mandatory.
Skills and Attributes
- Strong understanding of social media platforms, including their best practices and algorithms.
- Excellent written and verbal communication skills in English and Nepali.
- Basic graphic design and video editing skills (e.g., Canva, Adobe Spark, or similar tools).
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative thinker with a proactive attitude and a keen eye for detail.
- Familiarity with social media analytics tools like Meta Business Suite, Instagram Insights, or Hootsuite is a plus.
What You’ll Gain
- Hands-on experience in social media marketing with a leading healthcare brand.
- Opportunity to develop creative campaigns that impact real-world audiences.
- Exposure to analytics and reporting tools to track performance.
- Mentorship from experienced marketing professionals.
- A letter of recommendation upon successful completion of the internship.
Stipend and Benefits
- Monthly stipend based on performance.
- Flexible working environment with opportunities to work remotely and on-site.
- Networking opportunities with industry professionals.
How to Apply**
Interested candidates should send their CV, a brief cover letter, and links to any relevant social media accounts or portfolios to [email protected] with the subject line: "Social Media Marketing Intern Application – Kafal Care."
