Position Overview
We are looking for a highly creative and proactive Marketing Manager to lead our marketing initiatives. The ideal candidate will excel at organizing impactful in-person events, executing guerrilla marketing campaigns, and supporting our social media efforts. This hybrid role requires a combination of strategic thinking and hands-on execution to help us expand our reach and engage our audience effectively.
Key Responsibilities
Event Marketing:
- Plan and execute regular in-person events, such as health camps, community meetups, and promotional activities to reach potential customers.
- Partner with local organizations, hospitals, and businesses to host co-branded events.
- Manage event logistics, promotion, and follow-up to maximize impact.
Guerrilla Marketing:
- Design and implement innovative guerrilla marketing techniques to build brand awareness.
- Organize street campaigns, pop-up events, and other unconventional activities to engage target audiences.
- Monitor the effectiveness of campaigns and adapt strategies as needed.
Social Media Support:
- Work closely with the social media team to create engaging content and campaigns that align with our brand identity.
- Ensure event promotions and marketing materials are effectively shared across platforms.
- Collaborate on influencer marketing initiatives to boost online visibility.
Marketing Strategy:
- Develop and execute comprehensive marketing plans to achieve company objectives.
- Identify key customer segments and tailor campaigns to their needs.
- Monitor market trends and competitor activities to refine strategies.
Brand Management:
- Ensure consistency in branding and messaging across all marketing channels.
- Develop creative assets, including flyers, posters, and promotional materials for campaigns and events.
Reporting & Analytics:
- Track the performance of marketing initiatives and provide detailed reports to the leadership team.
- Use data to analyze campaign ROI and recommend improvements.
Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience: Minimum 3 years of experience in marketing, with a focus on event management and innovative campaigns.
Skills:
- Exceptional organizational and project management skills.
- Strong written and verbal communication skills in English and Nepali.
- Proficiency in digital marketing tools and analytics platforms.
- Creative mindset with a knack for thinking outside the box.
Attributes:
High energy, self-motivated, and results-driven.
Ability to handle multiple projects in a fast-paced environment.
Strong interpersonal skills to collaborate effectively with internal teams and external partners.
- Willingness to travel within Nepal for in-person events.
- Access to a high-speed internet connection and a reliable computer for remote work.
Compensation and Benefits
- Competitive salary with performance-based bonuses.
- Flexible hybrid working environment.
- Opportunities for professional growth and development.
- Chance to make a significant impact in the healthcare industry.
